CONTENT + VALUES
Brand communication has rapidly changed: one-way messages have given way to online community conversations.
More and more consumers are making decisions about your brand because of what you say and what you stand for, not just what you sell. People research and compare you to your competition, and trust their friends and the opinions of others who have already been in contact with your brand before believing your own hype.
Well-presented and engaging stories create a strong impression, whether they be read, heard, or viewed. Through content marketing, you will be able to communicate without selling - this is what the world's best brands have come to realise. They now deliver useful, consistent, and ongoing information to customers who engage and deepen their loyalty. What you say can either reinforce or undermine perceptions, so you'd better do it well, or hire a professional.
Storyism Studio's expertise will help you tell a connected brand story internally or externally, online or off, at the same time as communicating your values.
Bespoke marketing & business snapshot akin to Lean Canvas
User research, online surveys, heatmap analysis, site optimisation
Drive leads from funnels, optimised search results or online advertising
React immediately to your industry and be a thought leader
Targeted and succinct newsworthy information for media outlets
Deliver a full experience to your audience with a cohesive system
Identify customer groups, their needs & provide tailored offerings
SEO & Analytics
Improve rankings, increase awareness, optimise campaigns
Plan ongoing activity, execute and refine with structured data analysis
Deepen target market relationships with timely and relevant information
Articles & Editorial
Longform articles for print and online, owned and pitched
Improve company culture and employee engagement
Map buying decisions & identify content marketing channels
Deliver paid ads to targeted audiences across online channels
Own your media channels and grow active online communities
Test content elements to see which ones perform best
eBooks & Whitepapers
Including data sheets, case studies, and other resources for B2B
Proofing & Editing
Remove mistakes in grammar and punctuation and look professional